Controverisal Adverts

Smoking and Separation Commercial

·  In my opinion I don’t think that this advert was controversial however looking at various comments of this video it seems that leaving a small child alone in a busy place was harsh. Also the representation of mother and smoking leaves a negative effect on the future of the child and also the present as he was left alone.

·    This advert shouldn’t have been banned because it creates a real life scenario message where this could happen to many consumers of cigarettes. It also allows the audience to understand what could happen to your family if you smoke therefore it is effective and shouldn’t be banned.

Suicide Advert by Audi

This advert seems to be quite ‘in your face’ because it uses a negative and disturbing scenario of committing suicide to the positives of the new efficient non smelling Audi exhaust. The reason why this was controversial was because of the comparison they made. It was quite intensive for an audience especially because it may create and replicate various ideas where this has been an actual situation to where someone might of tried to commit suicide.

·         In some respect, the advert was effective in getting its message across however if Audi made another advert that was more friendly to a wider audience, it wouldn’t cause as much controversy. The advert shouldn’t be banned because it sends a good clear message in an interesting way.

The World Cup 2002 - Dog Kicked      





This advert was banned because of the abuse the dog got from being kicked. It mainly affects the audiences that love animals hence represent great anger and disappointment to why a company would make an advert like this. It brings up issues with the RSPCA as it represents animal cruelty. While some people might find it ‘funny’ at first, it causes many issues that may offend a lot of people.

·         These issues relate to why it was banned and in my opinion the ASA had a good right to ban this advert for the cruelty it represents to animals. No animal should be treated like that in real life, so by representing it in a advert brings up a lot of controversial reasons.