JLS
Audience
· Audience Activity and Interaction
o Log in to their website and comment on news and videos
o Follow on Twitter, FaceBook and YouTube on their own pages. Can receive hourly updates, exclusive video diaries and competition updates
o Able to watch their concerts for example in o2 where they address to a large audience of 20,000 people.
· UGC
o ITV2: This is JLS – Part of their show contained examples of undercover JLS members surprising their fans nearby to where they live. As it was incorporated into their show it became their overall narrative into the performances around it.
o X Factor – people voting in, increased popularity for their band
· Gratifications
o Mostly for entertainment values, music they buy from JLS, are around them all the time, becomes a part of how the audiences entertain themselves.
Institution
· Changes in Technoolgy
o Use of Apps on iPod, Websites
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