Media Language: What techniques does this trailer use to persuade an audience to see the film?
Firstly, there are many techniques to how the trailer persuades the audience to see the film; this involves missed en scene, camera angles, editing and sound.
In this movie the theme was apparent that it was quite traditional and rich yet modern with the variety of settings. To compliment the settings, the Valtory characters wore big long robes, and rich jewellery which suggests that they have power and a positive or negative impact in the film. This attracts the audience as they want to understand how they use this power on the weaker characters such as Jacob and Bella who seem to wear stereotypical modern teenage clothes which represent most of the population. This way, the audience can relate to who and what they are as people.
Throughout the trailer, a lot of effects were used to enhance the characters profile and to create a more glamorised effect in the movie. In the beginning of the trailer, most of the cuts between scenes were transitioned with a fade to black. This was effective as it seemed to cover up a dramatic scene that was approaching which engages the audience to find out what happens next. Also, it was more calm then a straight cut which suggests that there is some kind of happiness as more can be revealed in a softer way. Towards the end, the transitions became fade to white, in my opinion this suggests that the narrative is changing, and white connotes purity and happiness. This may persuade the audience to see the film as it may have a happy ending which most people enjoy in a film rather than a cliff-hanger.
Representation: How is gender represented in this trailer?
In my opinion, gender is represented through, camera angles and a few effects on the characters. To begin with, the men in the film always seem to be seen in a low angle shot which creates a big superior character that has a lot of control in this movie especially the vampires when they look down at Bella as she is a ’normal’ girl. Bella is therefore always portrayed from a high angle shot to justify that she has no power or significance in the movie. However, when she runs through a mass of people, it is shown in a long shot which suggests through the film she has gained power as a woman and not vulnerable and weak. Her running to save the man, shows courage and those women can be strong and independent.
These ideas change for the Valtory, who seem to be the leaders of the vampires whereby they follow rules and abide by them otherwise there may be consequences. What attracted me was that most of them were men, and their eyes seemed to be in a strong red colour which possibly emphasised the power they had. In the trailer, I noticed that there was one woman who seemed to be a part of this but wasn’t shown in as much power as the men. She was seen on an eye level camera angle compared to the men again that were shot from a low angle.
Audience: What target audience would be attracted to this film? Give evidence.
In this film a variety of target audiences can be attracted but due to the romance and love triangles young women would be mostly interested. Factors that contribute to this are when the men are objectified by them being topless. Naturally, women especially teenagers are attracted to this therefore would be interested to watch the film.
Also, the romance and love in the film is adored by women to because it’s quite calm and soft. The confusion and jealousy created by the two men and the women creates a typical love triangle which engages the audience to find out what happens in the end. Another aspect is that, Bella the main woman character, can relate to their general storyline of a real woman and her own love life. It can create a sense of reality to the film.
As this film was also adapted from the book initially, stereotypically, women are more likely to read books therefore the film has already gathered its target audience to the film before its release.
Lastly, you could gather that the secondary audience are young males, because from the trailer we acknowledge quite a bit of violence which can relate to the male’s stereotypical interest. Possibly, the male audience can relate to the male characters and the love problems they go through with women, however at the same time, males might not be interested as they may be jealous of how the men look in the film.
Institutions: What Hollywood values can you identify in this trailer?
Throughout this trailer you can defiantly acknowledge that this is a Hollywood trailer due to its effects, the actors, clothing and settings. Also, all the scenes are glamorised with wealth and actions from each character. Generally, Hollywood movies seem to create hybrid genres, in this trailer a mix between violence, love and drama is evident throughout.
Firstly, the two male characters, Tony Lautner and Edward Cullen are famously recognised by a majority of different audiences which automatically draws the audience in to watching a Hollywood movie. They are very well known and cost a lot of money to hire for the film which is a big spend and one of the main characteristics of producing a Hollywood movie.
In the trailer, they mentioned that the film derived from a worldwide bestseller book, which in itself is a big achievement. Hollywood movies only create movies which they know people will watch therefore by already acknowledging the interest it got from a book, they will certainly make a movie from it to get lots of viewers and money.
Effects have a big impact in the way the movie is created and how successful it can be. Effects represent a lot of money being invested into the movie and from this trailer you can clearly see how effective it is. For example, most characters have their eyes in different colours which seem enhanced but none the less create reality. Another example throughout the trailer was the transitions between scenes using fade to black. An effect that was really effective was shown in the sea when the male character disappeared into smoke with a wave of a hand. This is a clear example of the detail and effectiveness CGI can have.
Lastly, all the settings were quite rich and eye catching which represents the thought and high budget used to create this. Some are natural, but most are a studio setting which costs a lot of money to produce.
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