Film Poster Analysis

SAW 3D

 

 This poster has a lot of imagery and editing effects in it where you could connote that this film is very technically orientated. This also was a recently published film which has already gained a vast majority of audiences to their film due to previous makings on the film. In my opinion, publicity increased with this film because of the Saw ride in Thorpe Park, and the saw maze. This film poster ensures continuity through the various images.

Taking an analysis of the images used which are mainly tall buildings, machinery, chainsaws and a main robot could connote that there are a lot of involvement of these props during and throughout the film. In my opinion, the variety of images portrays some sort of mysteries behind what actually is happening, and potentially some gruelling bloody death. You can understand this from the cutting and fire explosions round the giant robot or human figure who looks like a threat but deep underneath is harmless against all the other machines.

The lighting seems to be very dark and gloomy which relates back to how this film can represent mysteries and raise questions. Taking further detail into the lighting, above there is a circle of light upon the man/robot figure. You could connote this to reflect some sort of new equilibrium within the story line in the end because light represents new life and happiness.

Using the imagery, I think that this film attracts mostly men, by using the mysteriousness of it, it would specifically target audience teenagers from 16-24 as they mostly like gloomy and dark films as it’s their kind of entertainment. As this movie looks quite hi tech, you could say that up to C2 class in the socio economic group would be high enough as this could be entertainment for many people, it’s all up to preference rather than stereotypes with some movies.

THE SOCIAL NETWORK

The Social Network is a recently published film in the media industry. In my opinion, it seems to be a film where a vast majority of the population can understand where social networking originally came about and why has it caused many controversial issues.

The poster itself is very simple but draws in the audience’s attention because of its simplicity. You could say the poster is ironic because, social networking relates to the internet and how hi tech and modern it is, however this poster seems to be low budgeted, blurry and very simple in terms of editing effects.

The genre of this film is educative possibly involves true stories, good and bad. From the protagonist, you could suggest that he has been affected from some sort of cyber bullying over the internet, or is distressed by the constant use of it, or even blinded by the real world outside rather than just the four walls of his room.

I find that this film doesn’t have a specific target audience because various ages around the world use social networking sites. The audience that would be most interested would be teenagers, from 16-24 years. This group uses the internet almost every day and without fail a social networking site therefore this film would appeal to them as various opinions may be discussed. Most teenagers are students therefore can be classified as C2DE socio-economic group as it looks cheap and an affordable film to watch which has a lot of interest to students and low skilled people as the social networking sites are used by them more. 

The writing shown in white stands out on the layout especially with different fonts and writing styles. It produces more emphasis to each word rather than a whole sentence in the same style without any underneath meaning or appearance. 

The colours in the background seem to be reflected as typical room where the computer light screen shines on only your face, and your eyes are gazed completely onto the screen and nothing else. These simple layouts and thinking behind them creates a more realistic view to what teenagers actually are whilst using social networking sites.

Overall, the simplicity, reality of it and educational values creates a an attraction to a vast amount of people as they can relate themselves to social networking sites which may also contain messages such as enigma codes to save people from using them because of the various dangers it brings.